Christina Östergren, Co-Founder & CEO of Juteborg Sweden AB is in discussing Jute, Jute innovations, Farmer to Factory Jute Supply Chain which to transform the value chain. The other honourable guests in the live discussion
F2F™At a glance
Farmer to Factory Jute Supply Chain ™ (F2F™) by Juteborg Sweden AB
F2F™ is the first ever, a comprehensive value chain transformation model in the Jute industry initiated by Juteborg as part of its circular business model.
F2F™ envisions to use certified Jute fibre as the input material in Jute high tech products which is traceable while giving fair price to the farmers.
JutePP® granule is such an example of Jute high tech product where the input raw material – Jute fibre will be sourced from the sustainable F2F™ value chain.
An unparallel competitive advantage for involved stakeholders.
Each major steps of Jute cultivation starting from seed till processed Jute fibre and sticks will be certified environmentally and socially.
A Jute high tech finished products will be possible to traceback to the origin of the Jute cultivation ensuring transparency.
The required Jute volume will be secured for the related Jute based high valued high tech products which will minimize the future risks.
The fair price will be given back to the F2F™ farmers making Jute cultivation lucrative to the next generation rural youth.